Email marketing is one of the oldest forms of online advertising. Despite its long history of use, many small business owners still balk at the idea of putting together a mailing list. Although it can seem a bit intimidating when you are first getting started, it is well worth taking the plunge. It is far and away one of the most affordable and effective ways to market through the Internet.
If you are in the process of putting together your first email marketing campaign, there are some important considerations that you need to take into account. Here are five ways to get the most out of email marketing:
1. Don’t try to trick people into signing up for your list.
One of the biggest mistakes that companies make is forcing people to sign up for their mailing list using somewhat dubious methods. For instance, they may have the box asking people whether they want to sign up for their list automatically checked when they submit a form on their website. Although these methods are effective for getting more people on your list, they tend to backfire. If people haven’t explicitly chosen to sign up for your email messages, they are far more likely to mark them as spam or to block your email address altogether. Instead, make the sign-up process transparent. Once people are on your list, keep them there by sending them relevant content.
2. Focus on value.
People are busy. The last thing that they want is to waste time reading email messages that don’t have anything valuable to offer. If you want people to open your messages the minute that they arrive, you need to continually provide them with high-value content. That means being creative and coming up with ways to keep your audience interested. Sending out free items such as discount codes or e-books is a good place to start.
3. Make your emails easy to read.
Good formatting can go a long way toward getting a better response rate for your messages. People should be able to clearly read your message without having to do a lot of scrolling or searching. The bottom of each message should provide instructions on how they can unsubscribe from your list. There should also be a clear call to action in each message that you send. Avoid sending a lot of graphics since most email programs block them anyway.
The look and feel of your messages should reflect your company’s branding. If you are sending a message in color, make sure the colors coordinate with your company colors. Avoid going overboard with flashy layouts or a lot of graphics. Additionally, get right to the point with your message so that people can see what it is about the minute that they open it.
4. Don’t beat around the bush.
One common mistake that marketers make is writing wordy messages. Most people don’t have the time to sit there and read paragraph after paragraph of text. Additionally, you should avoid technical terminology. Instead, focus on using basic language that the vast majority of your readers will understand.
5. Make testing and tweaking a regular part of your marketing efforts.
Before sending out a message, test it in a few different email programs and browsers to make sure that it displays correctly. Additionally, experiment with different headlines or calls to action to see which ones get the best response rate. Only through regular testing can you figure out what works and what doesn’t so that you can fine-tune your marketing efforts.
Try incorporating these five tips into your overall email marketing strategy. Chances are, you will be very happy with the results that you get.
Deandra owns and operates an Internet marketing company known as C3 Marketing. The primary objective of her company is to help other businesses perform better online through a variety of different marketing techniques. Thanks to her skill and experience, she helps people that hire her convert at rates of 15%. This is well in excess of the 10% average that most other copywriters achieve for their clients.
The benefits of online marketing are almost too numerous to count. If you are ready to get more traffic and increase your sales, it is worth exploring the many ways that effective online marketing could help your business grow.