In today’s technologically advanced world, regular communications with customers is integral to a company’s success. Businesses can achieve this by using innovative cutting-edge promotional tools: mobile marketing and email market.
But the big question is why use email marketing?
Even though you may prefer to put a lot of time, energy and money drawing new customers, it will be a huge mistake to forget your existing customers. You have to always ensure that you keep your clients updated on any changes within your company or any new products you may be able to offer.
Do you know the best marketing platform to do this? Email marketing of course! Email marketing will allow you solicit information that will make your business better.
For example, if you want to improve your customer service systems, there is no other better way to find out what needs changing than asking those who use these systems. With email surveys, you can be able to pick your customers brains and adjust services to meet their needs.
What if you don’t have time for email marketing?
Although email marketing may look like an easy thing to do, it can be time-consuming. This is one of the major reasons why most of the businesses usually hire marketing services to handle email campaigns.
An email marketing service enables companies to communicate with thousands of people in a matter of seconds. These services are popular because they are successful; more often than not, customers will respond. In fact, around 90% of people tend to open these emails.
This may be attributed to several factors including the fact that the marketing service may offer an ‘opt-in’ option so that those receiving emails are people who want to hear from the company.
Studies carried out on email marketing have shown that between 15 and 40% of email recipients who open advertisements end up buying what is being advertised in the emails they receive from their favorite companies.
Email campaigns provide useful feedback from customers
Email campaigns allow for instant information gathering. How does it do this? By allowing businesses quickly and efficiently contact many customers at once, providing information about new offers or asking for feedback.
Customers who receive these emails feel like they are highly valued by the company as they are able to get exclusive deals allowing them to save some money. Email campaigns help the company target an audience and advertise certain products.
Email marketing is also one of the best ways to reach out to customers and receive prompt answers on what to improve so that the company can tailor things to the needs of their customers.
Email solutions to suit your company’s needs
There are very many email solutions provided by email marketing services. Since technology is key and the fact that newspaper and magazine advertising is becoming outmoded, mobile marketing is becoming a preferred choice for most services in the market.
Emails optimized for mobile devices are important for keeping customers engaged and interested in your company’s products and communications.
Due to the fact that there is a science behind marketing in today’s climate, consulting is very important to the success of your company.